Toyota officially announcing Kpop superstar Hyuna the official model for the 2013 Toyota Corolla.
Two years ago, the iconic Vocaloid Hatsune Miku was the official endorser of the 2011 Toyota Corolla which creates an impact to the Vocaloid culture in terms of buying a new car; Vocaloid culture is an emerging pop culture which is originated from Japan and embraced by the youth and is growing rapidly. Below is the official commercial of 2011 Toyota Corolla which Hatsune Miku is endorsing.
Now, Toyota is creating yet again another impact in terms of branding on the one of the most popular and ever fast growing culture this generation, the K-pop culture; Kpop culture is one of the popular culture which is originated from South Korea which is also rapidly becoming popular around the globe.
Toyota's being diverse and embracing and aware to new cultures is the greatest steps ever did by a car manufacturer; and also what I like is the fusion of different race and culture.
Here are some of the images of Toyota's latest brand ambassador for the 2013 Toyota Corolla, Kpop superstar Hyuna.
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